Create UTM tags for advertising in Google, Facebook, Yandex, Vkontakte, My Target (Target@Mail.ru), and other advertising companies in a couple of clicks. In the our UTM generator - AE UTM Builder, errors in tags will be corrected automatically, which means that you will collect the correct statistics for advertising campaigns.
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Parameter | The system will replace this instead of {parameter} |
---|---|
{keyword} | The focus keyword that the ad was displayed for |
{placement} | The domain of the site from which the ad was clicked |
{creative} | Ad ID |
{network} | Where did the click come from: from Google Search, from a search partner, or from the display network (the letters g, s, and d, respectively) |
{matchtype} | Keyword match type: exact, phrasal or broad (letters e, p, and b, respectively) |
{adposition} | The position of your ad on the page, marked as 1t2, indicates that the ad is in position 2 at the top of page 1 |
{device} | From which device did the click come: from a mobile phone, tablet PC, or desktop / laptop computer. (the letters m, t, and c, respectively) |
{devicemodel} | Make and model of the device (for example, Apple+iPhone), if the click was from a phone or tablet |
{target} | The category to which the accommodation in the CMC belongs (for example, travel or sports) |
Parameter | The system will replace this instead of {parameter} |
---|---|
{keyword} | The focus keyword that the ad was displayed for |
{source_type} | The type of site where the ad was displayed:
|
{source} | Domain of the Yandex.Direct platform |
{position_type} | Block type, if the display occurred on a page with Yandex search results:
|
{position} | The exact position of the ad in the block
|
{addphrases} | A click from "additional relevant phrases"? ("yes" or "no") |
{campaign_id} | Ad (ID) campaign number |
{ad_id} ΠΈΠ»ΠΈ {banner_id} | Ad (ID) number |
{phrase_id} | Focus keyword (ID) number |
{retargeting_id} | Retargeting (ID) condition number |
{gbid} | Group (ID) number |
Parameter | The system will replace this instead of {parameter} |
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{{ad.id}} | Ad ID |
{{adset.id}} | ID of the ad group |
{{campaign.id}} | Campaign ID |
{{ad.name}} | Ad Name |
{{adset.name}} | Name of the ad set |
{{campaign.name}} | Campaign name |