Campaign URL Builder

Create UTM tags for advertising in Google, Facebook, Yandex, Vkontakte, My Target (, and other advertising companies in a couple of clicks. In the our UTM generator - AE UTM Builder, errors in tags will be corrected automatically, which means that you will collect the correct statistics for advertising campaigns.

URL of the site for which urchin tracking modules are intended
Selecting a traffic source

Traffic source:

Help for UTM in ad networks:

Required parameters

Optional parameters

Result. Generated link with UTM

Ready - made link with UTM tags
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Help: Google Adwords Dynamic Insertion Options

Parameter The system will replace this instead of {parameter}
{keyword} The focus keyword that the ad was displayed for
{placement} The domain of the site from which the ad was clicked
{creative} Ad ID
{network} Where did the click come from: from Google Search, from a search partner, or from the display network (the letters g, s, and d, respectively)
{matchtype} Keyword match type: exact, phrasal or broad (letters e, p, and b, respectively)
{adposition} The position of your ad on the page, marked as 1t2, indicates that the ad is in position 2 at the top of page 1
{device} From which device did the click come: from a mobile phone, tablet PC, or desktop / laptop computer. (the letters m, t, and c, respectively)
{devicemodel} Make and model of the device (for example, Apple+iPhone), if the click was from a phone or tablet
{target} The category to which the accommodation in the CMC belongs (for example, travel or sports)

Help: Yandex Dynamic Insert parameters.Yandex.Direct

Parameter The system will replace this instead of {parameter}
{keyword} The focus keyword that the ad was displayed for

The type of site where the ad was displayed:

  • search - search platform
  • context - thematic platform
{source} Domain of the Yandex.Direct platform

Block type, if the display occurred on a page with Yandex search results:

  • premium – special placement
  • other – the block at the bottom
  • none – the block is not on Yandex search

The exact position of the ad in the block

  • position number in the block
  • 0 – if the ad was shown on the Yandex.Direct theme site
{addphrases} A click from "additional relevant phrases"? ("yes" or "no")
{campaign_id} Ad (ID) campaign number
{ad_id} или {banner_id} Ad (ID) number
{phrase_id} Focus keyword (ID) number
{retargeting_id} Retargeting (ID) condition number
{gbid} Group (ID) number

Help: Facebook Dynamic Insert Settings

Parameter The system will replace this instead of {parameter}
{{}} Ad ID
{{}} ID of the ad group
{{}} Campaign ID
{{}} Ad Name
{{}} Name of the ad set
{{}} Campaign name